.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech startups, the moment familiarized to snagging billions in equity capital each year, have actually brought up nearly $360 million up until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That lag is because of market saturation, increased governing tensions, as well as financial uncertainties.ADWEEK talked with five VCs that continue to purchase adtech business, even with these difficulties, about what they are actually looking for and what they stay clear of. Possibly unsurprisingly, these real estate investors are targeting options in privacy-focused modern technologies as well as industry-specific regions like connected TV.